Breitling Avenger – for Contemporary Aerial Adventurers
No watch brand in the world has a more impressive and enduring link to aviation than Breitling.
The brand provided onboard clocks and other key pieces of equipment for airplanes in the 1930s and 1940s, an era that inspired the modern retro design of the Aviator 8 collection. In the 1950s and 1960s, the Navitimer became the ultimate watch for pilots and remains an important part of Breitling’s collection today.
Even in the golden age of commercial flight in the 1960s and 1970s, some of the most prestigious international airlines relied on Breitling’s onboard clocks while their crews counted on their Breitling watches. Breitling was even there at the dawn of manned space travel: on May 24, 1962, US astronaut Scott Carpenter wore a Breitling Navitimer Cosmonaute, made at his own request, on his Mercury space flight, making it the very first Swiss wrist chronograph in space.
The Avenger originally debuted in 2001, and with the relaunch, Breitling has updated the collection and positioned it in a proud and unique place in its Air brand universe. The new collection represents nothing less than the transition of one of Breitling’s boldest collections into the era of modern aviation.
The Avenger has clearly staked out its own territory at Breitling. It introduces the modern performance-inspired pilot’s watch with pure Breitling DNA to the next generation of men and women of action, purpose, and style. These committed individuals, from pioneering pilots and commercial aviation leaders to influencers and style-drivers, appreciate strikingly fresh watches that still respect the brand’s design codes. Every day, they challenge the ordinary with their exploits in the air, from space travel to precision aerial performance and the new-age challenge of drone competitions.
For the launch of the new Avenger collection, Breitling has assembled a new Aviation Pioneers Squad as part of its #squadonamission campaign, made up of three remarkable individuals who represent different airborne disciplines but all define an incredible new age of adventure in the air: Scott Kelly, Rocío González Torres, and Luke Bannister.