2025 Watches
In the land of lakes and mountains there’s the Swiss watchmaking center, Geneva, where the Watches and Wonders 2025 watch fair is taking place. We took a look at what innovations are offered by most prominent, global watchmakers.
ROLEX: Imagination in movement
Rolex unveils its new watches, conceived by the perpetually active imagination that imbues the entire manufacture. From the movements to cases and bracelets, from design to the choice of materials, the latest creations offered by Rolex attest to visionary achievements in watchmaking that pave the way to new horizons.
Rolex begins a new chapter in its history with the Oyster Perpetual Land-Dweller. This watch is powered by a revolutionary calibre – a movement that was designed to beat at the high frequency of 5 hertz and be highly performant.
The Oyster Perpetual is graced with new faces in an array of colours that celebrate the meeting of pastel shades. A muted lavender, a warm sandy beige and a fresh pistachio green.
Cartier: digital heritage, automatic elegance, and glistening panthers
This year, Cartier returns with refreshed interpretations of the legendary Tank model, among which Tank à Guichets, a watch with a digital display of time through apertures that combines a historically futuristic design and contemporary refinement, stands out. In addition, Cartier also presents the Tank Louis model with automatic movement retaining the traditional shape and characteristic details. The news is a subtle pattern on the dial indicating the automatic drive. The brand is additionally strengthening its identity with the new Panthère de Cartier Collection uniting the elegance of jewellery and the boldness of watches sparkling with precious stones.
Breitling: a new movement for everyday startup
With the Top Time B31, Breitling opens a new chapter in its most free-spirited collection, featuring for the first time in its history an in-house movement with three hands – calibre 31. This COSC-certified movement offers a 72-hour power reserve and enables a slim, elegant 38mm case profile. The aesthetic of the model is inspired by the retro spirit of the 1960s, as reflected in the contrasting minute ring, magnifying glass, and prominent orange hands. Breitling, meanwhile, rekindles its connection to the automotive world with the limited Top Time Racing collection, where chronographs with the iconic dashboard dial shape and the B01 movement retain the scent of asphalt.
Breitling 2025 Novelties
Tudor: bigger, better, and refined
Tudor presents a range of innovations in its watch collection, with the highlight being its most technically advanced model, the Pelagos Ultra, featuring water resistance of up to 1,000 metres and METAS certification. The Black Bay model 58 has been updated, now available in a modern burgundy design with silver highlights, and a compact 39mm case. The entirely new Black Bay 68 offers a larger alternative with a 43mm diameter and the powerful MT5601-U movement, while the ever-practical Black Bay Pro features a new white dial, further enhancing legibility in any conditions. Tudor watches combine aesthetic perfection with reliable high-tech craftsmanship, making them ideal for both adventurers and everyday wearers.
Zenith: a blue tribute to watchmaking excellence
On the occasion of its 160th anniversary, Zenith revives its rich heritage with the G.F.J. model, a tribute to its founder Georges Favre-Jacot and the legendary calibre 135 movement. The refreshed calibre 135 maintains its historical architecture, but with an improved 72-hour power reserve and COSC certification, it further enhances its technical superiority. The blue dial in lapis lazuli with pyrite and guilloché pattern stands out visually. At the same time, the brand has also consolidated its stellar identity with the blue collection of key models, the Pilot Big Date Flyback, Defy Skyline Chronograph, and Chronomaster Sport, now available in blue ceramic as a symbol of the sky, perfection, and precision.
IWC and the new Ingenieur: a watch for engineers, racers, and aesthetes
IWC is renowned for its technical sophistication and engineering heritage. With aesthetic and technical upgrades, the Ingenieur returns to the stage of modern watchmaking. The new Ingenieur in a black ceramic case combines dark elegance with a sporty touch, while the steel version impresses with the combination of chronograph and perpetual calendar. IWC has catered to those who find the classic 40mm version too large, so the Ingenieur model has gained a smaller brother in a 35mm version. The new collection is also given a special touch by its film presence in the upcoming Formula 1 film, where Brad Pitt wears an olive green Ingenieur. Thus, IWC confirms its intertwining of technical perfection, sporting spirit, and popular culture.
Panerai: Luminor shines anew
The Italian luxury watchmaker returns to its roots of robust and functional aesthetics with the new Luminor collection, while introducing technical improvements. The Luminor Marina models maintain their recognisable shape, characteristic crown protection, and exceptional readability thanks to the "sandwich" dial and excellent luminescence. The design of the P.980 movement brings improved functionality and aesthetically perfected details. For the most demanding, there is the new Luminor Perpetual Calendar GMT in platinum alloy, which, in addition to complexity and multifunctionality, offers greater strength and thus scratch resistance.
Nomos: German precision, global breadth
This year, Nomos impresses with the Club Sport Neomatik Worldtimer, which with its technical perfection and colourful playfulness offers a practical and elegant way to keep track of time, wherever you are. The new DUW 3202 calibre provides a 42-hour power reserve, and its aesthetic perfection is visible through the transparent caseback with a decorated rotor. In addition to the classic blue and grey dials, there is also a limited edition of six colourful models with which Nomos celebrates 175 years of watchmaking in Glashütte.
Maurice Lacroix: 1975 combining tradition and modernity
To mark its 50th anniversary, Maurice Lacroix presents the 1975 collection, which combines vintage style with contemporary elegance. The new line includes automatic and quartz models in 36mm and 40mm sizes, with a slim, 10mm profile that slips under a shirt sleeve. Classically designed cases and dials in black, blue, or silver exude understated luxury, while sword-shaped hands and trapezoidal hour markers contribute to a timeless look.
New Maurice Lacroix Watches
